Business Plan

Our Business Plan

1. Executive Summary

Dinge is building a digital platform designed to fund, amplify, and share archaeological discoveries in real time. We bridge the gap between excavation teams and the global public through crowdfunding, immersive storytelling, and media collaboration.

Our mission is to make history accessible, support underfunded archaeological projects, and build a community that actively participates in uncovering the past.

From crowdfunding to livestreams, podcasts to partnerships, we’re reimagining how the world discovers its own story.

2. Market Analysis

Public interest in history, lost civilizations, and ancient mysteries is booming, fueled by social media creators, YouTube documentaries, and podcasts that draw millions of views.

At the same time, archaeological projects face a severe lack of accessible funding. Most rely on limited grants, university allocations, or government agencies. It’s unclear for the general public how to offer support or have an easily accessible, transparent view into timely announcements and progress on projects.

A crowdfunding and direct-to-audience model reshapes support for niche passions. Our unified platform connects curious global audiences to legitimate, field-based archaeological teams.

Opportunity:

  • Leverage the growing appetite for real, unscripted discovery.
  • Fill the funding gap through micro-donations, digital engagement, and branded partnerships.
  • Create a new content category: live, transparent archaeology with public participation at its core.

3. Business Model

Dinge will generate revenue through a diversified and scalable model:

  • Platform Fee: Percentage-based cut from crowdfunding campaigns hosted on the site.
  • Sponsored Content: Brand partnerships across videos, podcasts, livestreams, and educational content.
  • Digital & Physical Merchandising: Branded archaeology gear, site-specific collectibles, and educational materials.
  • Ad Revenue: Monetized content on social media will provide additional revenue streams.
  • Revenue-Sharing: A portion of all platform-generated revenue will be reinvested directly into active excavation projects, reinforcing our mission-first model.

4. Marketing & Growth Strategy

We are building not just an audience, but a movement.

Channels:

  • Social Media: Strategic collaborations with creators in history, science, and education.
  • Email & PR: Nurture a community of donors, fans, researchers, and potential partners.
  • Content Production: In-house and partner-created videos, podcasts, blog posts, and photo essays.
  • Livestreaming: “Field-to-feed” real-time excavation updates via YouTube and other platforms.
  • SEO & Paid Ads: Targeted campaigns to capture high-intent traffic from history enthusiasts.
  • Community Engagement: Interactive donor dashboards, project progress maps, and Q&A with archaeologists.

5. Technology & Platform Vision

We are developing a scalable digital infrastructure that blends fundraising, storytelling, and community interaction:

Website Features:

  • A user-friendly marketplace showcasing active excavation projects.
  • Secure payment processing for donations.
  • Live updates, blog posts, and multimedia content from excavation teams.
  • Interactive educational web-based video games.
  • Integration with social media and email campaigns for seamless engagement.

Key Features:

  • Project Marketplace: Discover and donate to live archaeological campaigns.
  • Media Hub: Host exclusive videos, livestreams, podcasts, and field reports.
  • User Accounts: Track donations, favorite projects, receive updates.
  • Creator Tools: Enable archaeologists and project teams to manage campaigns, upload media, and engage supporters.
  • Community Tools: Discussion boards, live Q&As, and educational resources.

Development Roadmap:

  • Phase 1: Launch core crowdfunding + storytelling functionality.
  • Phase 2: Roll out media and livestream integrations, donor dashboards, and email journeys.
  • Phase 3: Expand into educational tools, gamification, and decentralized funding options (including crypto support).

6. Operations & Team

Dinge will scale as a lean, mission-driven operation:

Initial Team:

  • Founder-led operations, with contractors for development, marketing, and content.
  • Advisory board of archaeologists, digital strategists, and media professionals.

Key Partnerships:

  • Dig teams, universities, and local heritage orgs.
  • Media creators, journalists, and documentary producers.
  • Sponsors aligned with history, science, and culture.

Workflow:

  1. Identify and vet legitimate excavation projects.
  2. Strategize funding campaigns, including content and outreach.
  3. Launch campaigns with multimedia storytelling and creator partnerships.
  4. Maintain audience engagement and report on real-time progress.

7. Funding & Financial Projections

Initial Capital Needs:

  • Platform and tech development
  • Media production (launch series, livestream setup, documentary content)
  • Paid marketing & creator partnerships
  • Legal, compliance, and contractor fees

Revenue Milestones:

  • Year 1: Launch core product, onboard flagship projects, and begin early monetization.
  • Year 2: Scale project volume, grow audience base, and formalize sponsor partnerships.
  • Year 3+: Scale operations and expand internationally.

Long-Term Goal:

Create a profitable, self-sustaining ecosystem where the public becomes an active stakeholder in global historical discovery.

Dinge is more than a platform, it’s a catalyst for a new era of exploration.

Let’s rewrite history together.


📩 Interested in partnering or supporting us?

Reach out: contact@realdinge.com